Terms of Use

These Terms of Use (the “Terms”) form a binding agreement between you and Rupert Graham (“Brightr”, “we”, “us”, or “our”) and govern your access to and use of the Brightr mobile application, its content, and any related services (together, the “Service”). By downloading, installing, creating an account, or otherwise using the Service you confirm that you have read, understood, and agreed to these Terms and to the separate Privacy Policy. If you do not agree, do not use the Service.

1. Who may use the Service

The Service is intended for adults. You must be at least 18 years old (or the age of majority in your jurisdiction) to create a Brightr account and you must have the legal capacity to enter into a contract. If you are using the Service on behalf of a household, family, or child, you confirm that you have the authority to do so and to accept these Terms on their behalf. The Service is not directed at children, and children may not create their own accounts.

2. The Service

Brightr provides information, guidance, daily tips, curated product recommendations, and an AI-powered chat assistant designed to support parents and caregivers. Features may change, be added, or be removed over time. We may offer some features only to paying subscribers. Nothing in the Service creates a medical, clinical, legal, financial, or other professional relationship between you and Brightr.

3. Your account

You must provide accurate information when you create an account and keep it up to date. You are responsible for maintaining the confidentiality of your password and for everything that happens under your account. Notify us immediately at legal@brightr.ai if you suspect unauthorised access. We may refuse to register, or suspend or close, any account that breaches these Terms.

You can delete your account at any time:

• Inside the app: Account › Delete Account.
• On the web: https://api.brightr.ai/delete-account.

Deleting your account ends this agreement. Data is deleted on the schedule described in the Privacy Policy. Cancelling a platform subscription must be done separately in your Apple ID or Google Play account settings.

4. Subscriptions and billing

Some features of the Service require a paid subscription. You can choose between a monthly and a yearly plan, with the price and billing period shown on the purchase screen before you confirm. All subscriptions are sold and billed through the Apple App Store or Google Play; your payment method on file with Apple or Google is charged.

• Auto-renewal. Subscriptions automatically renew at the end of each billing period at the then-current price unless cancelled at least 24 hours before the renewal date.
• Cancellation. You can cancel at any time from your Apple ID account settings (iOS) or Google Play account settings (Android). Cancellation takes effect at the end of the current billing period; you retain access until then.
• Free trials and introductory offers. If a free trial or introductory offer is available, the terms and duration are shown on the purchase screen. Unless cancelled before the trial ends, your subscription converts to a paid subscription at the regular price.
• Price changes. We may change subscription prices. When a change applies to an existing subscription, we will give you advance notice in the manner required by the App Store or Google Play, and the new price will take effect only after your express consent where required.
• Refunds. Refund requests are handled by Apple and Google under their respective policies. We do not process refunds directly for platform-billed subscriptions.
• Taxes. Prices include applicable taxes where shown; otherwise taxes may be added at checkout by the platform.

5. The AI assistant — not medical advice

The in-app AI assistant generates responses using language models and a curated knowledge base. Responses are provided for general information and educational purposes only and may be incomplete, inaccurate, or out of date. The assistant does not diagnose, treat, or prevent any condition. It is not a substitute for advice from a qualified paediatrician, doctor, or other healthcare professional. Always seek professional medical advice about your child’s health and contact local emergency services for urgent concerns.

You must not rely on the assistant for clinical decisions, dosing, emergencies, or any situation where inaccurate information could cause harm. To the maximum extent permitted by law, we disclaim liability for decisions you make based on AI-generated content.

6. Acceptable use

When you use the Service, you agree not to:

• Use the Service for any purpose that is unlawful, harmful, harassing, defamatory, or infringing;
• Submit content that you do not have the right to share, including personal information about other adults who have not consented, or information about children for whom you are not a parent or legal guardian (or otherwise authorised to act);
• Attempt to manipulate the AI assistant into producing unsafe, discriminatory, or clinical-grade output, or to circumvent safety prompts, rate limits, or access controls;
• Copy, scrape, mirror, resell, or commercially redistribute any part of the Service or its content;
• Reverse engineer, decompile, or attempt to extract source code, prompts, model weights, or embeddings from the Service;
• Interfere with, disrupt, or probe the security of the Service or the systems of our providers;
• Use the Service to build or train a competing product, model, or dataset;
• Impersonate another person, create multiple accounts to abuse free features, or share your account credentials with others.

We may investigate suspected misuse, remove offending content, and suspend or terminate accounts that breach these rules.

7. Reporting AI responses and other content

If an AI-assistant response appears inaccurate, unsafe, offensive, or otherwise inappropriate, you can long-press the response in-app and submit a report. We review reports on a reasonable timeline, may update or remove content, and may update safety prompts and moderation rules as a result. If you believe content on the Service infringes your intellectual-property rights, email legal@brightr.ai with enough detail for us to identify the content and the basis for your claim.

8. Content and intellectual property

Brightr content. All material made available through the Service — including text, graphics, articles, tips, the AI prompts, the design of the app, and the Brightr name and logo — is owned by Rupert Graham or licensed to Rupert Graham and is protected by copyright, trademark, and other laws. Subject to these Terms, we grant you a personal, revocable, non-exclusive, non-transferable, non-sublicensable licence to use the Service for your own non-commercial personal use.

Your content. You retain ownership of the information you submit (including child profile details, chat messages, and reports). You grant us a worldwide, royalty-free licence to host, process, transmit, and display that content solely as needed to operate, secure, improve, and support the Service, and to comply with the law. You represent that you have the rights needed to grant this licence.

Feedback. If you send us ideas or suggestions, you grant us the right to use them without restriction or compensation.

9. Third-party services

The Service integrates with third-party platforms, including the Apple App Store, Google Play, Apple and Google push-notification services, and the cloud and AI providers listed in the Privacy Policy. Your use of those services is subject to their terms and privacy notices. We are not responsible for the content, availability, or practices of third-party services that we do not control.

10. Apple App Store additional terms

If you downloaded the Service from the Apple App Store, the following additional terms apply and override any conflicting language elsewhere in these Terms:

• These Terms are concluded between you and Rupert Graham only, and not with Apple Inc. Rupert Graham is solely responsible for the Service and its content.
• Apple is not responsible for providing any maintenance or support for the Service.
• In the event of any failure of the Service to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) for the Service to you. To the maximum extent permitted by law, Apple will have no other warranty obligation whatsoever with respect to the Service.
• Any claims that the Service or your possession or use of the Service infringes a third party’s intellectual-property rights will be the responsibility of Rupert Graham, not Apple.
• Rupert Graham, not Apple, is responsible for addressing any claims you or any third party have relating to the Service, including product-liability claims, claims that the Service fails to conform to applicable legal or regulatory requirements, and claims arising under consumer-protection or similar legislation.
• You represent that (a) you are not located in a country subject to a U.S. Government embargo or that has been designated as a “terrorist supporting” country, and (b) you are not listed on any U.S. Government list of prohibited or restricted parties.
• You acknowledge that Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

11. Google Play additional terms

If you downloaded the Service from Google Play, you acknowledge that Google Play’s terms govern your use of the Play Store and your payment method. Subscriptions purchased through Google Play are billed, renewed, and managed according to Google Play policies. We are not responsible for Google Play outages or billing processes.

12. Privacy

Our Privacy Policy explains what personal information we collect and how we use and share it. By using the Service you agree to the processing described there. You can reach our privacy team at privacy@brightr.ai.

13. Disclaimers

The Service is provided “as is” and “as available”. To the maximum extent permitted by law, Rupert Graham disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, accuracy, reliability, and availability. We do not warrant that the Service will be uninterrupted, error-free, secure, or that any information — including AI-generated content — is accurate, complete, or suitable for any particular decision.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

14. Limitation of liability

To the maximum extent permitted by law, Rupert Graham and our service providers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or in connection with the Service, even if advised of the possibility of such damages. Our total liability to you for all claims arising out of or relating to the Service in any 12-month period is limited to the greater of (a) the amount you paid us for the Service during that period or (b) GBP 100.

15. Indemnification

You agree to indemnify and hold harmless Rupert Graham and our personnel from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with (a) your use of the Service, (b) your breach of these Terms, (c) your violation of any third-party right, including any intellectual-property or privacy right, or (d) content you submit through the Service.

16. Suspension and termination

We may suspend or terminate your access to the Service immediately, with or without notice, if we reasonably believe you have breached these Terms, to comply with a legal obligation, to protect the security or integrity of the Service or other users, or if the Service is discontinued. You may terminate these Terms at any time by deleting your account. Sections that by their nature should survive termination — including intellectual-property, disclaimers, limitations of liability, indemnification, and governing-law provisions — will survive.

17. Changes to the Service

We may modify, suspend, or discontinue any part of the Service at any time. Where a change materially reduces functionality that you have already paid for, we will use reasonable efforts to notify you in advance and, if appropriate, offer a prorated refund processed through the applicable app store.

18. Changes to these Terms

We may update these Terms from time to time. When we do, we will change the “Last updated” date above and, if the change is material, notify you in-app or by email before the change takes effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree with a change, you must stop using the Service and may delete your account.

19. Governing law and disputes

These Terms are governed by the laws of England and Wales, without regard to conflict-of-law principles. Subject to any mandatory consumer-protection rights in your country of residence, the courts of England and Wales have exclusive jurisdiction to hear and resolve any dispute arising out of or in connection with these Terms. Nothing in these Terms limits your statutory rights as a consumer under local law.

20. General

• Entire agreement. These Terms, together with the Privacy Policy and any additional terms shown in-app for specific features, form the entire agreement between you and us regarding the Service.
• No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
• Severability. If any provision is found to be unenforceable, the remaining provisions remain in full force.
• Assignment. You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations to a successor or affiliate.
• Notices. Notices to you will be sent to the email address on file or shown in-app. Notices to us should go to legal@brightr.ai.
• Language. These Terms are provided in English. Any translation is for convenience; the English version controls in the event of a conflict.

21. Contact

For questions about these Terms, please contact:

• Legal & compliance: legal@brightr.ai
• General support: support@brightr.ai
• Provider: Rupert Graham